Essay about Hollywoods Take on the Civil War - 1911 Words

The film, Gone with the Wind became a cultural phenomenon after its release in 1939. The Civil War based film follows the storyline of Scarlett O’Hara. The lead heroine is dealt with the hardships of love as well as the destruction of her town. Set in the South, the movie stresses the community’s devotion to the confederacy. After its box office success, many historians believed that the film had a strong influence on America’s perception of the Civil War. That influence being a backing attitude towards the Lost Cause. The term Lost Cause refers to the white southerners admirable view towards the defeated confederacy. In Gone with the Wind, this idea was expressed in several scenes. For example, one of the leading characters, Rhett†¦show more content†¦They even dance with excitement as their master looks on. Critics argue that this is a distorted view on racial history. Since the standpoint of the film revolves around white southerners, the scene attemp ts to glamorize slavery. In another display of discrimination, a newly elected group of Black legislators begin session. While in debate, african americans are shown drinking whiskey, devouring chicken, and removing their shoes. The purpose of this scene was to show the inability of African Americans to govern a nation. In illustrating blacks as barbaric and ill-mannered, the movie exhibits why the elite whites need to stay in power. With a focus on the Lost Cause, Birth of a Nation put a favorable stance on the South’s ideologies. One of those ideologies being white superiority. When Birth of a Nation was released, the National Association of the Advancement of Colored People ( NAACP) panned the film’s disregard of civil rights. As a result, the organization staged a massive protest at an opening of the film held in New York City. The NAACP urged whites to boycott the film. However, the idea of reserved seating and dressing people up as Klansman to advertise the film drew in millions. Even with daily rallies opposing the movie, Birth of a Nation grew to be the most successful picture in the silent movie era. Thus, the NAACP chose to instead pressure the director, D.W. Griffith, in cutting some of the more offensive scenes. One that included a group ofShow MoreRelatedHollywood Films And The Civil Rights Movement Essay1631 Words   |  7 Pagesto the Civil Rights Movement and after it. Both the manner in which most black characters are portrayed in Hollywood films and ideas conveyed by the latter suggest that Hollywood’s approach to racism is ultimately negative. However, Hollywood films shot in more recent times and Hollywood’s attitude to non-white actors speak about the film studios’ hypocritical approach to racism, as Hollywood’s activities indirectly promote racist ideologies spreading in the US film industry. Hollywood’s hypocriticalRead MoreAmerica s Current Socio Political Events And Values Are Reflected Through The Film Industry s Portrayal Of Superheroes966 Words   |  4 Pagesfreedom and libertarianism and is pitted against Batman, who stands for the more modern take on justice, which is swift and with a touch of vigilantism3. Similar to the movie, it is very clear that there is currently a serious decision to be made that will end in an irreversible outcome on America’s horizon. It is no coincidence that the separation between the warring parties in the recent film, Captain America-Civil War will also conclude in an irreversible outcome. To conclude, the political and socialRead MoreSocial Commentary On Hollywood War Films1282 Words   |  6 PagesHIST2033-001 10 November 2015 Social Commentary in Hollywood War Films Hollywood film is a powerful twentieth century art form that has provided entertainment and social commentary since its creation. Film can be used to portray history on the silver screen. Directors can use their films to portray social commentary about current issues. A popular social issue throughout history is war. Directors can use their war films to promote pro-war or anti-war movements. Films have the ability to influence the publicRead MoreGettysburg, By Ronald F. Maxwell2459 Words   |  10 PagesGettysburg. The epic war film, Gettysburg, is directed by Ronald F. Maxwell in 1993, and is known for its accurate depiction of the clash between the armies of the Union and Confederacy in a small Pennsylvania town, during the Civil War in 1863. Gettysburg is based on the famous book The Killer Angels . Through close analysis and observation it is evident that Gettysburg, is portrayed as an objective re-enactment of the events that occurred in The Battle of Gettysburg during the Civi l War. Even though theRead MoreEssay Mccarthyism and Its Effects on America1593 Words   |  7 PagesMcCarthyism not only destroyed the lives and careers of many Americans but also the innocent image of the country. Senator Joe McCarthy from Wisconsin was the same as any man. But when he cried Communism the world seemed to listen.brbrFollowing the Cold War between Russia and the United States there came many hardships, such as unemployment and high inflation. These hardships produced a restless society. The society then looked for something or someone to blame (Fried, 39). They found someone to blameRead MoreAmerica s Current Political Events And Values899 Words   |  4 Pageslibertarianism pitted against Batman, who stands for the more modern take on justice; swift and with reflections of vigilantism2. Although similarities could be drawn between both parties and the superheroes in the film, it is very clear that there is currently a separation between those who support the repu blicans and those who support the democrats. Just like the separation between parties in the recent film Captain America civil war. Again, the themes and the current events in the United States haveRead MoreChild Soldiers in Sierra Leone1488 Words   |  6 Pagestopic of Child Soldiers presented a very interesting dilemma that several countries in Africa continue to face today. Sierra Leone, in particular, has struck an interest because of the many films and readings that try to depict this story of the civil war. In class, we have viewed two films representing the problems with child soldiers in Sierra Leone which include films titled Blood Diamond and Ezra. Both films represent opposite sides of the spectrum, as Blood Diamond shows the Western view of childRead MoreLena Mary Calhoun Horne : An Advocate For Civil Rights And The Abolition Of Segregation1065 Words   |  5 Pagesbecame an advocate for civil rights and the abolishment of segregation. Lena Mary Calhoun Horne was born to a middle-class family in Brooklyn, New York. Members of the Horne family were active members of the NAACP and the Urban League; many had attained a college degree, which remained rare for African-Americans in the early 20th century. Lena’s mother, Edna, was an actress with a black theater troupe; despite her mother’s career as a performer, and Lena’s ambitions to take the stage herself, herRead MoreEssay on War Film Genre1668 Words   |  7 PagesM Avodian September 20, 2012 War from the Beginning War films have been around for quite some time. They have many different aspects to them. Each film has a little bit different view, depending on what the director wants the audience to get out of the movie. Some target the importance of how horrific and heart breaking war was, while others were used to inspire their country to support their troops. There are films though that go straight to the point of war and show all of the intense combatRead MorePersuasive Speech : Film Production Tax Breaks Are Worth It873 Words   |  4 Pagesodd choice to film â€Å"Captain America: Civil War† in, but the industry has its reasons to do so. II. Credibility and Goodwill: As a native of Georgia and a â€Å"professional extra,† I have been able to witness for myself the benefit of production incentives and what they have done for our state. III. Topic: Production incentives are tax credits given to film producers by the state they film in, and are often the deciding factor of where the production of a film takes place. IV. Preview of Main Points:

Conditions that Led to the Great Depression - 1551 Words

Q2: There are multiple conditions that occurred in the US that aided in the economic downturn leading to the Great Depression. Prior to the stock market crash of 1929, a classical approach, advocated by Adam Smith, was how America felt its political and economic system functioned. Adam Smith’s classical approach is embedded in the concept of a laissez-faire economic market, which suggests that the US would thrive if left alone (lecture). This approach requires a noninterfering government and allows individuals to follow their own self-interest, which was supposed to keep economic order (Cochran Malone). Additionally, as discussed in lecture, this theory assumes that markets are inherently stable, self-adjusting and self-regulating, and†¦show more content†¦Whether or not a country uses a relative or an absolute poverty measure undoubtedly influences the understandings of poverty of its citizens. In terms of federal poverty measure there are two different versions; one is poverty thresholds and the other is poverty guidelines. Poverty thresholds are a version of the federal poverty measure, developed by Mollie Orshansky in the 1960’s, which is the official measure of poverty that was based off of the cheapest food plan for a family (Schiller). In 1955, studies reflected that poor families spent about one-third of their income on food; so multiplying a low-cost food budget by three determined how much income a family needed (Schiller). Poverty thresholds are mainly used to calculate the number of poor Americans and other poverty population figures (lecture). Since then the threshold has only been adjusted for inflation and is an absolute threshold that considers a family poor if its pre-tax cash income falls below the poverty threshold (lecture). Since the food plan was only supposed to be used temporarily or for emergencies, it is clear it needs some updating. Poverty guidelines are used to determine program eligibility and are considered a simplified version of the poverty threshold (lecture). There are a few issues when it comes to measuring poverty in the USA. Schiller points out that our poverty measures excludeShow MoreRelatedGreat Depression Essay1662 Words   |  7 Pagesthe victorious moments to the days of misery and hardship. A prominent decade of true misery and hardship recalled by Canadians is the Great Depression. The Great Depression of the 1930s was a time of severe poverty, unemployment and unjust treatment experienced like never before by Canada. The Great Depression was unforeseen, yet inevitable. The Great Depression led many families to undertake drastic measures. This spark ignited a flame of downwards spiralling, leading the worst to be brought outRead MoreThe Great Depression in Cinderella Man Essay1592 Words   |  7 PagesThe Great Depression is seen as one of the most sorrowful and desolate times in the history of the United States. This time was the longest period of recession ever seen by this nation so far. It lasted from 1929 to 1939, over t en years of complete confusion and despondency within the people. Many Americans were affected greatly by this tragic time and sacrificed much of their lives so that they and their families may have the chance to live. This act of desperation can be seen throughout the movieRead MoreThe Grapes Of Wrath By John Steinbeck1292 Words   |  6 Pageshome state of Oklahoma and journeys with his family to California for work during the Great Depression (Steinbeck). However, although fictional, the story hit too close to home for many Americans at the time. Some argued that the book was propaganda and exaggerated the conditions of the working class, and copies were burned in protest (â€Å"Banned Book Awareness†). In reality, Steinbeck s description of the conditions workers deal with was an understatement, and he speaks out against banks that evictRead MoreFascism : An Authoritarian And Nationalistic Right Wing System Of Government And Social Organization1581 Words   |  7 Pages century and together contributed to the emergence of fascism with reference to Germany specifically. The analysis will explore the impact of WW1, a change in social structures with ideologies and beliefs, the Wall Street Crash of 1929 and the Great Depression. The continual crisis year after year in all aspects pushed German society to turn to fascism as a way off counteracting everything that had carried the state down. In Germany, nationalism included the racial and cultural purity as a removalRead MoreHow The Great Depression Affects The World Economy1215 Words   |  5 PagesAbstract This paper will be discussing the Great Depression; it will analyze the causes and the events that led to this depression, focusing on the role of Keynesian economics during that time. This article will briefly compare the 1920 downturn with the great recession and discuss the possibility of another depression affecting the world economy. The Great Depression The Great Depression was described as the deepest and longest-lasting economic downturn in the history of the industrialized worldRead MoreThe Great Depression : Economic Growth And Prosperity1438 Words   |  6 PagesAmerican history, the Great Depression ranks second as the longest and most severe crisis ever experienced only dislodged from the first position by the Civil War. The Great Depression marked a period of economic downturn that resulted in severe declines in output, acute deflation, financial insecurity and severe unemployment rates. This was a sharp contrast from the early 1920’s when the country was experiencing a period of tremendous economic growth and prosperity. The Great Depression was brought aboutRead MoreAmerican History : The Great Depression1411 Words   |  6 Pagesthe lifestyles of American citizens, and everyday life. In particular, in the 1930s the Great Depression transpired as a result of the stock market crash which led to an immense widesprea d of unemployment of numerous Americans. Many primary sources contributed to the hardships people have faced. To gain an understanding on how the Great Depression happened, one has to imitate the history of the events that led to it. The Twenty-eighth president of the United States, Woodrow Wilson, was in officeRead MoreCauses of the French Revolution Essay1042 Words   |  5 Pagesresulting in great taxations. They had spent huge sums of money on the French and Indian War, and the king and nobility consumed much money to keep up with their lavish lifestyles. In addition, there was a severe economic depression at the time. In areas of agriculture, manufacturing, and trade, there were great downturns. Also, revolutionary ideas were instilled within the people during the Enlightenment. Together, the financial condition of the government, the economic depression, and the EnlightenmentRead MoreKeynesian Theory During The Great Depression949 Words   |  4 Pagesduring the Great Depression, there was a continuous rivalry between Keynesians and monetarists. The ongoing debate was about which mo del can most accurately and correctly explain economic instability and which theory provides the best suggestions on how to achieve constant and steady economic growth. There are fundamental differences in these two approaches, for example over the usefulness of government intervention through fiscal policies, monetary aggregates and money market conditions as a policyRead MoreThe Effect Of The Great Depression Essay1500 Words   |  6 PagesThere is much debate as to what caused the Great Depression. There was certainly the short-term trigger of the Stock Market Crash of 1929, but there are also long-term causes that manifested itself during the 1920’s. Whether it is the shift from coal to electricity that negatively affected those invested with the old technology, or a shift more to trucks and cars to transport goods instead of railroads, or perhaps that farmers were losing their farms because over over-investment during the late

Tsar Nicholas Ii Free Essays

Nicholas II abdicated the throne in 1917 up until then, the Russian Royal family had ruled for over three hundred years. Throughout this period, they faced many problems and uneasy predicaments, a lot of these centering on Nicholas II as Tsar. A combination of long and short-term problems led to the decline and eventual fall of the Romanov dynasty. We will write a custom essay sample on Tsar Nicholas Ii or any similar topic only for you Order Now Tsar Nicholas II ignored these issues, staying true to his coronation vow to uphold Autocracy, and therefore played a critical role in the plummet of the Empire. A flaw in Tsar Nicholas II Autocratic style of ruling was his conflicting personality. He was a family orientated man, and they often took priority over ruling and looking after his country especially his son, Alexei who suffered severely from Hemophilia which consumed most of him, and his wife, Tsarina Alexandra’s time caring for him. Another flaw in his personality was that he required absolute power and that all decisions were to be made by The Tsar himself. He was blind to the political and social realities of his expansive and diverse empire. These aspects were key components in Nicholas II role in the fall of The Romanov Dynasty. Due to Tsar Nicholas II failure to address economic and social grievances, Russia was in a state of unease, regularly holding strikes to express their grievances. One of their main concerns was the effect of industrialization. Even though Russia ranked fifth among the industrial nations of the world in terms of industrial productions, the conditions of the workers were bad. Their wages were low, their working hours were long and their living conditions were intolerable – crowded together in barrack with no healthy and sanitary facilities. As well as enduring poor living conditions at home, the conditions in the factories were not of higher quality. Due to the many years of oppression, the workers demanded change from the Tsar and became crucial elements in the downfall of the Empire. Many critical events occurred in 1905 including the Russo-Japanese War (1904-05) caused by territorial disputes, due to this war, Russia suffered a series of humiliating defeats and a large number of casualties. In addition to this things on the home front weren’t too pleasant either, trade with ther countries slowed, food prices climbed, and many people were at the point of starvation. Russia was forced to surrender to Japan. Another turning event in 1905 was intentionally peaceful rally led by George Gapon in order to settle disputes, which turned into the massacre of over 100 workers and wounded over 300. In August of 1905 Nicholas II pledged to introduce basic civil liberties, which provided the State Duma with Legislative powe rs, however this did not last long as Nicholas II was determined to retain his autocratic rule, and so he issued â€Å"Fundamental Laws† denying the Duma Responsible Government. These incidents signaled the start of the 1905 revolution and thus, the fall of the Romanov Dynasty. On August 1st 1914 Germany declared war on Russia. On this announcement Russia swiftly advanced into Germany through East Prussia. Early military disasters such as the defeats at Masurian Lakes and Tannebugurg weakened the Russian Army considerably in these initial stages of War. These losses were large in military and money, putting great strain in its already crumbling system. In September 1915, Tsar Nicholas II assumed the foremost role in the military – The commander-in-chief, this was an ill-judged decision on Nicholas II part, as he had no military training whatsoever and his departure from St Petersburg leaving his wife, Tsarina Alexandra essentially in control of Russia. And increasingly unpopular decision, on account of Alexandra being of German heritage, and as a result of the war, the Russian people detested everything German, and believed Alexandra was a spy for Germany. The Russian people also resented the influence Gregory Rasputin had over Alexandra, The people viewed him as immoral and he brought huge disrepute on the Romanov family. The impacts of The War placed an unbearable on Russia’s weak government and economy, the improper handling of these affairs turned the people against the Tsar and the growth of political opposition to the Tsar – a direct link in the downfall of the empire. The effects of World War One on Russia were profound. Russia’s once remarkable financial stability was demolished by the War, the disruption of their transport system, the shortage in food supplies and the rapidly rising price in supplies created a foundation for a revolution, and also, a considerable loss in confidence of the Tsar. On the 23rd February, International Women’s Day, the women of Petrograd led a riot through the workers districts. They were fed up with waiting for bread, often waiting outside bakeries overnight to be first in line. This chaotic riot turned into a revolution when chief of the military district, General Khabalov when he ordered his troops to fire on the unarmed crowds â€Å"The chief of the military district, General Khabalov, could not cope with the situation. † The turning point of this situation was after the General issued his orders, his army refused to fire upon the thousands of protestors. Nicholas the II knew he had no choice but to abdicate the throne – and he did. On the 15th March 1917 Tsar Nicholas II abdicated his throne. In conclusion, the decline and fall of the Romanov Dynasty was a culmination of numerous events, flaws and disputed opinions, Tsar Nicholas II being the focal point in the vast majority of these problems. Nicholas Romanov was the last Tsar of Russia, his inability to attend to his country’s need and fully carryout his obligations, lead to political and unrest and the growth of revolutionary ideas resulting in the fall of the Romanov family. How to cite Tsar Nicholas Ii, Papers

Introduction to Insurance for Immeasurable - myassignmenthelp.com

Question: Write about theIntroduction to Insurance for Uncertain and Immeasurable. Answer: A risk that imitates to the regulatory norms and disclaimers cited under the insurance policy in such a manner that the conditional aspects of insurance are fully satisfied is known as insurable risk (Weimer Vining, 2017). A risk is not said to be insurable in case if it is very large, uncertain, immeasurable, or not definable. Transaction Existence of insurable risk Justification Rusting of an unprotected iron structure Yes It can be estimated by considering standard aspects of that industry Genetic defect affects 9 to 10 new-born males in a family No No, because it is not definable Developing a cancer No No, because it is uncertain Eventual obsolescence of a personal computer Yes It can be measured as insurers provide general protection to assets of the business. Losing money at casino No No, because it is uncertain and it is not definable. The significant benefits that insurance provides to the society are as follows: Repayment of damages or losses Less burden on economy Investment opportunities Fewer concern and panic against future securities Insurance helps in providing security against jeopardy or uncertainty Major benefits of insurance to an individual: It allows the insurer to focus on work without the fear of failure It promote habits of savings on regular basis, subjected to life insurance Insurance policy can also be mortgaged and further finance can be raised anytime (Borch, Sandmo, Aase, 2014). Insurance policy, particularly plans for pension offer income security during retirement The insurer gets benefits from tax from the amount paid on premium Insurance of products might be sometime a compulsory requirement in certain circumstances A physical hazard is a factor in the environment that harms or damages the body without even touching (Blaikie and et al., 2014). Physical hazards are inclusive of but are not restricted to noise, radiation, electricity, heights and pressure amongst many others. At the time of inspection of fast food restaurant following eight examples of physical hazards will be considered to provide viable judgment: Risks of electricity Noise Temperature Dangerous physical tasks Risk on travelling Excavation Work Forklift Safety Risks on operations Overhead electric lines The reciprocal insurance exchange is a form issued by the entities of insurance in which individuals and firms replace insurance agreements (Baker Logue, 2017). Insurance policyholders of this contract extend risks related to these contracts among themselves. Further they are named as subscribers. The term "reciprocal" in this point out a conjoint correspondence or a return as in this associations agrees to share risk mutually amongst its members as they provide consent to pool risk by conceding a reciprocal arrangement of indemnity (Weimer Vining, 2017). Yes, this insurance policy is beneficial for business. Thus, my response is positive as it will provide flexibility to the policyholder by considering their needs and expectations. Further; this exchange will be owned as well as controlled by the member through which desired structuring of policies can be done. In addition to this; commitment regarding reciprocal exchanges will motivate for efficient operation and will keep expenses and fees as minimum as possible. References Weimer, D. L., Vining, A. R. (2017).Policy analysis: Concepts and practice. Taylor Francis. Borch, K. H., Sandmo, A., Aase, K. K. (2014).Economics of insurance(Vol. 29). Elsevier. Blaikie, P., Cannon, T., Davis, I. and Wisner, B., 2014.At risk: natural hazards, people's vulnerability and disasters. Routledge. Baker, T., Logue, K. D. (2017).Insurance law and policy: cases and materials. Wolters Kluwer Law Business.

Marketing Case Study of Apple Inc.

Introduction The brand image of a company is important in achieving higher sales because consumers readily purchase products which have a good reputation. Brand image is attached to the culture of the company and it is important for the stakeholders of a company to develop corporate cultures which are consistent with the national cultures.Advertising We will write a custom report sample on Marketing: Case Study of Apple Inc. specifically for you for only $16.05 $11/page Learn More Companies operating in the global markets have a big challenge to identify the cultures of different cultural groups so that they can achieve better market positions. The global markets have become turbulent and there has been a great need to establish brand cultures that are acceptable by many customers (Freeth, 2008). For example, the computer industry has been very competitive and this has forced the existing companies to adopt strategies which will improve their market posi tion. Apple is a company in this industry that has been able to develop differentiated products and has developed its brands to match the cultural needs of the consumers. This strategy has increased the sales volume of the company and Apple has been able to sustain the stiff competition in the market (Parsons Oja, 2009). Building brand culture A brand is the perception that consumers have about a particular product. To build a brand name requires filing consumers with experiences about the product. It takes time to develop a good brand image to the consumers. Brand is a psychological aspect that is reinforced by experiences about a particular product for a given period of time. Customers identify with brands which have a good history of performance in the market. Consumer loyalty is embedded on brands that they admire and they tend to re-buy such products because they have developed a good image about them (Parsons Maclaran, 2009). According to Parsons and Maclaran (2009), culture is a set of values, norms, beliefs, tastes and customs that people practice. Culture can be divided into small subcultures which become separated by invisible boundaries.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More National cultures represent the customs of a large group of people and there is need to identify subcultures in a nation so that each group is represented in the entire marketing process. Subcultures define the type of products that certain people consume. The national culture cannot be used to define the specific cultures of the people in a country. However, some countries have few subcultures and the application of national cultures becomes easier (Parsons Maclaran, 2009). There is a strong attachment between brand image and the cultural aspects of the consumers. Marketers need to address contradictions about certain brands that consumers have about brands being offered in the market. There are myths that consumers have about brands in the market and it is important that marketers identify these myths so that they can drive a positive image about the products being offered in the market. Changing myths about a product is a task that requires setting proper strategies which will lead to the adoption of the products by the consumers. Changing the myths about a product requires learning the cultural practices of the consumers so that they the marketers can change the perception the consumers have about the brands (Beverland, 2009). It is important for companies to have a clear idea about the brand requirements and the cultural attachments of the consumers. Consumers interpret brands in different ways and there is need to understand the cultural aspects of different consumers so that a company can capture the specific brand needs of the consumers they are dealing with. There is need to shift attention from producing brands with no cultural attachment t o the manufacture of brands which are cultural sensitive.Advertising We will write a custom report sample on Marketing: Case Study of Apple Inc. specifically for you for only $16.05 $11/page Learn More The brand culture of a product is developed from self concepts and performance identities. When a brand has a history of good performance, consumers tend to develop a culture that will lead to adoption of such products (Schroeder, Salzer-Mà ¶rling, 2006). Cultural icons are developed in the market and consumers compare the performance of other products with particular brands in the market. According to Parsons and Maclaran (2009), a cultural icon is something that is used as representative symbol such that consumers tend to admire such a thing. Brands which have a good history of performance are used as the reference brands and consumers will always compare the performance of other brands with such products (Beverland, 2009). Consumer collectives There are different consumer groups in the market and there is need for marketers to identify the specific groups of consumers so that they can develop products which match their needs. Identify consumer niche is an important aspect that marketers should do to improve their sales volume. A market niche is a group of consumers with specific needs and their needs are not fully satisfied. Consumers in a particular market niche have different cultural needs and there is need to develop better strategies of satisfying their needs. Identifying the brands which satisfy the needs of a consumer niche is important in developing better markets for a company. It is important for a company to identify the culture of a market niche they are targeting so that they can develop products which satisfy their needs to the maximum (Muniz O’Guinn, 2001). Consumers in a subculture have similar characteristics and they will behave in the same manner. As such, people in a particular subculture will have t he same demand for the commodities in the market.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As such, consumers in a subculture admire almost the same brands of products in the market. They have a shared consciousness for specific brands in the market (Muniz O’Guinn, 2001). Gender and consumer brand culture The role of gender differences has been identified in the advertising and promotional strategies of products. This has been applied in the development of consumer brand culture such that women have been associated with beauty products while men have been associated with products which show strength and power. Companies target specific groups of consumers when they are advertising because different gender groups have different tastes and they will prefer products which express the cultural attachment. Adverts are designed to attract the attention of potential consumers and they should be designed in a manner such that they capture the attention of the specific groups being targeted (Davis, 2009). As such, several stereotypes have been developed about different gen der groups and this requires marketers to attach the specific gender aspect in the adverts they make. For example, women who are considered to be wealthy and of high class are stereotyped to be complicated and stylish. As such, adverts focusing such group of consumers will be designed in a manner that they will imply that the products are stylish and that they fulfill the needs of the consumers (Grimm, 2008). According to Grimm (2008, para. 4) â€Å"women are supposed to be aware of the fact that they are constantly on display for others to critique. Women are supposed to put time and effort into the way they look† (Grimm 2008, para. 4). These stereotypes have been developed by people and are reflected in the consumer behavior. As such, women will be observed to be very sensitive about their looks more than men. The outward appearance is highly appreciated by women and products which create the best looks will have high demand for women. In the female world, beauty is a basic aspect that must be focused by the marketers especially when carrying out promotions and adverts. To be more categorical, city women have different tastes compared to women from the rural areas. Women from the rural areas are stereotyped to be more family oriented and they are said to have a greater sense of household products. Women from the city are stereotyped to be materialistic, independent, and money-oriented. Therefore, marketers should identify the specific group of customers to address depending on the type of products they are offering to the market (Grimm, 2008). There is an increasing gender appeal in the advertising of products and this requires marketers to identify the gender roles and cultural attachments of different products being offered in the market. However, adverts never fulfill the emotional needs of the consumers because people desire to have similar feelings as expressed in the adverts. For example, an advert about a person wearing an expensive jewel is cr eated to make an appeal to potential consumers about the need to feel great. This feeling may not be felt by the consumers who buy such products, thus adverts may sometimes create a false impression. It has been a consumer brand culture to attach the feelings expressed in adverts to the emotions of consumers when they are busying specific products (Grimm, 2008). Case study: Apple Inc. Apple Inc. is a company that specializes in the manufacture of computer software and computer hardware. In the recent past the company ventured the market for electronics and this strategy has led to the development of products such as the iPhone, iPod and other electronic products. Apple has dominated the music industry by developing music players. The company has been able to sell its products to the international community by adopting online retail marketing as well as establishing retail stores in different countries. Steve Jobs is the president of the company and he has been able to develop better strategies which have made the company successful in the global market. Despite stiff competition in the global market, Apple Inc has been able to overcome this competition by establishing differentiated products and matching the consumer demand to the products manufactured by the company. The culture of the company has been very favorable in developing innovative products which are readily acceptable in the global market. Steve Jobs established the culture of leadership and the use of new technologies to develop products which are innovative (O’Grady, 2008). The employees of the company are provided with an environment which is suitable for developing innovative products and this has been a major competitive strategy which has led to the development of better manufacturing and marketing processes. For example, in the recent past, Apple penetrated the music industry by introducing products which match the market demand. The company has sold many iTunes and iMovie products an d this was achieved after the management realized the high potential in music industry. Apple has been able to sell a lot of music products by the use of online and retail stores. The company has been able to develop effective marketing strategies which have captured a lot of consumers in the market (Ireland, Hoskisson Hitt, 2008). Building brand culture To build a brand culture, Apple has developed a strong research and marketing team that conducts research about the consumer culture and values. The company has penetrated the global markets and there has been a great challenge about learning and operating in a multicultural market environment. The company has been able to develop a strong brand name in the local and regional markets. Apple enjoys a high level of consumer loyalty because many people have been able to adopt the products of the company. Both individual and corporate consumers are targeted by the company and this has led to the adoption of the products of the company in many countries (Kahney, 2005). The brand culture of Apple products is based on innovation and this has been a major aspect that consumers attach to the products of the company. The management of the company has encouraged the employees to come up with innovative technologies so that they can differentiate the products offered in the global markets. Apple has been able to develop differentiated products and this has been a competitive strategy that has made the company overcome the stiff competition in the market. Competitors such as Microsoft, IBM, Dell Companies have been a major stabling block towards the success of Apple (McGrath, 2001). These companies have dominated the market for a long period even before Apple was established. Due to their long history in the computer market, they have been able to develop a strong market foundation such that other companies which enter the market find it challenging to win the demand of the customers. After establishing Apple Company, Ste ve Jobs and Steve Wozniak developed a culture of innovation such that other companies were unable to compete successfully in production of products similar to those of Apple. The company has experienced several challenges especially about consumer acceptance and cultural differences in the different markets in which the company operates. To overcome these challenges the management of the company has been able to come up with policies of capturing consumer loyalty for the brands offered in the market and in the recent market situation, Apple has the highest level of consumer loyalty. This aspect has improved the competitive position of the company and the management has established strategies to maintain (Ireland, Hoskisson Hitt, 2008). Knowing the national culture of a country is very important to the management of Apple Inc. because it helps develop marketing strategies which are suitable for specific markets. In most cases the national cultures represent the subcultures for the p roducts sold by the company. Therefore, the existence of subcultures does not affect to a great extent the sale of the products of Apple. The management identifies the national cultures of the countries they operate in so that they can decide how to approach such markets. Culture has impact on the sale of music and Apple has employed people from different backgrounds so that they can sell the products of the company according to the cultural practices of the consumers. The company has embarked on the strategy of employing the nationals of a country in which they operate. This strategy has helped reduce cultural conflicts that may arise due to cultural differences (Royer, 2005). The brands of Apple Inc. have become an icon in the market such that people have started identifying these products as a representative of other products in the market. Iconicity of Apple products is explained by the high consumer loyalty for such products in local and global markets. Apple has dominated the music industry and this has made the company improve its image. Apple has become an icon in the establishment of online music industry because the company has been able to sell a lot of its products through this system. Apple has established the myth of creativity and innovation in the computer industry. It is through its innovative strategies that the company has been able to create products with a high demand in the market (O’Grady, 2008). Consumer collectives Tiffany Co. is a company which provides a good example of brands with a specific consumer group. The company specializes in the manufacture of jewels and other beauty products. Most of the consumers of the products of the company are women. There is a general perception in the market that the products of the company are expensive and that they depict a certain class. Women have associated the brands of the company with class and as such people wearing products of the company are highly respected (Grimm, 2008). On the other hand, Apple has developed products for specific consumer groups in the market. Apple has been able to target almost all the consumer groups in the market by diversifying the range of products offered in the market. Product diversification and differentiation have been strategies which have been adopted by the company and this strategy has been successful in achieving more sales. The company has manufactured many products which are sold in different markets. The company does not only focus on the corporate customers but also individual consumers. This strategy has increased the sales because the company has been able to achieve consumer loyalty for most of its products (Kahney, 2005). The iPod and iMovie products have targeted the young generation and this has made the company to achieve great sales because this group of consumers has been very responsive to the products. On the other hand, the iPhone, MacBook and other new computer hardware products have focused on the educat ed people. Due to the increasing number of educated people in many countries, computer products have gained an increasing demand in the recent past. Apple has developed products which match the consumer demand for these products and the company has generated more sales from such products (Sherry Fischer, 2009). Gender and consumer brand culture Consumer brand culture has been expressed in the promotion of products for Apple Inc. apple has been able to identify the consumer needs and the company manufactures products which are appealing to different cultural groups as well as different age groups. It has been a stereotype that modern music targets the youths more than the old age. Apple has used these stereotypes to develop products such as iTunes, iPods, iPhones and iMovies which target the young generation (Hart-Davis, 2009). This strategy has attracted a large number of consumers and the company has become very competitive in the sale of music products in the global market. The c ompany sells music, movies and modern phones which target the young generation. A culture has been developed such that modern music is being sold over the internet. To capture more customers, Apple has introduced online retail stores where consumers can access most of the products through online channels. There have been minimal influences on the gender roles in purchasing products from the company (Ireland, Hoskisson Hitt, 2008). Apple has used different strategies of marketing its products to different gender groups in the market. Women have the purchasing behavior of associating with classy brands. This purchasing behavior has also been displayed in the sale of music products. Women prefer music products which represent a certain class while men have different purchasing behaviors depending on their background and life experiences. Conclusion Brands are developed to satisfy the needs of the consumers. Developing a strong brand image is a great challenge to many companies and req uires investing a lot of resources. There is a positive correlation between a brand image and the culture of the customers. To establish a strong brand image it is important for the management of a company to identify the cultural needs of the people. Apple is a company that has been successful in the implementation of modern technologies. The company has been able to establish competitive products by identifying consumer needs and fulfilling these needs by adopting modern technologies in the production of their products. Apple has penetrated into the music industry by identifying the cultural needs of the consumers in different countries. The management of the company should continue doing a lot of research about the products and their cultural attachment in various markets so that it can maintain its market position. Bibliography Beverland, M. (2009). Building Brand Authenticity: 7 Habits of Iconic Brands. New York, NY: Palgrave Macmillan. Davis, John A. (2009). Competitive succes s, how branding adds value. West Sussex, UK: John Wiley and Sons. Freeth, P. (2008). Nlp in business. Warwickshire, UK: Communications In Action. Grimm, K. (2008). Tiffany Co: Representation of women in advertising [Internet]. Version 5. Knol. Web. Hart-Davis, G. (2009). How to do everything IPod, IPhone ITunes, fifth edition. New York, NY: McGraw Hill Professional. Ireland, Duane R., Hoskisson, Robert E. and Hitt, Michael A. (2008). Understanding business strategy: Concepts and cases. United Kingdom, UK. Cengage Learning. Kahney, L. (2005). The cult of iPod. San Francisco, CA: No Starch Press. McGrath, Michael E. (2001). Product strategy for high technology companies: accelerating your business to web speed. New York, NY: McGraw-Hill Professional. Muniz, Albert M and O’Guinn Thomas C. (2001). Brand Community. Journal of Consumer Researc, 27(4): 412-432. O’Grady, Jason D. (2008). Apple Inc. Westport, CT: ABC-CLIO. Parsons, E. and Maclaran, P. (2009). Contemporary iss ues in marketing and consumer research. London: Elsevier. Parsons, Jamrich J. and Oja, D. (2009). New perspectives on computer concepts 2010, brief. Boston, MA: Cengage Learning. Royer, S. (2005). Strategic management and Online selling: creating competitive advantage with intangible Web goods. New York, NY: Routledge. Sherry, John F. Fischer, E. (2009). Explorations in consumer culture theory. Taylor Francis. New York, NY: Routledge. Schroeder, Jonathan E. and Salzer-Mà ¶rling, M. (2006). Brand culture. New York, NY: Taylor Francis. This report on Marketing: Case Study of Apple Inc. was written and submitted by user Madeleine U. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Role of a Manager

The Role of a Manager Running Head: Roles 3Starr L. HaywoodThe Role of a ManagerInstructor Bridgette HardyMGT/251 ManagementFebruary 22, 2014Managers are a vital part of any business or organization. Understanding the role of a manager will help not only the workers, but the manager's position also. Management expert and professor, Henry Mintzberg developed a theory based on the 10 roles that managers play. These 10 roles are broken down into three categories: interpersonal, informational, and decisional. By implementing these various roles that managers can play, and organization can strive in all aspects of company growth.The interpersonal category is broken down into the roles of a figurehead, leader or liaison. A figurehead is a person that is looked up to for authority. An example of a figurehead in an organization is the manager of supplies. This person holds authority in ordering office supplies and is the overall decision maker for that duty.English: Low resolution logo of the Documentary Or...As a figurehead one must cultivate humility and empathy for people. Next, a leader manages the responsibilities of a team (Mintzberg 2011). A leader typically inspires personnel and they are not afraid to step up to the plate to assist in organizational duties. Lastly, a liaison communicates with external as well as internal contacts in order to network for the organization. An example of this can be a Booster Club Treasurer. The treasurer works with local businesses in order to gain donations for an organizational function to give away.The informational category consists of the monitor, disseminator or spokesperson. As a monitor, a manager is constantly seeking out information related to their industry (Mintzberg 2011). A monitor is also responsible for observing team productivity and the overall well-being of the members. A disseminator communicates useful information to the team. For instance the manager of the finance department...

Monetary Policy in the US Assignment Example | Topics and Well Written Essays - 1000 words

Monetary Policy in the US - Assignment Example In order to overcome this problem, it is recommended that the policy implementation shall be incremental in nature with built in mechanisms to set threshold levels to trigger automatic responses where policy do not seem to deliver the desired monetary policy outcomes. Open market operations is one of the most frequently used tools that is being exercised by any central bank including FED. Open market operations basically involve the buying and selling of securities in open market in order to achieve the different monetary policy outcomes. Open Market Operations tend to provide an opportunity to FED to affect the banking system in following manner: 1. Affecting interest rates: through open market operations, FED basically mop out or in the liquidity within the banking system. By buying the securities, FED basically increase the supply of loanable funds thus interest rates tend to go down for short term period whereas by selling the securities, the liquidity is decreased which than increase the interest rates. 2. Controlling the volume of Credit: Through open market operations, FED basically increase or decrease the volume of credit as it either suck in the excess liquidity from the market or pump in new funds into the system. Through both methods, the overall extent of loanable funds can be increased or decreased in order to achieve the monetary policy objectives of the firm. 3. Open market operations also tend to affect the bank deposits because by floating securities in the market, FED basically take out funds from the banks which indirectly affect the deposits of the banks. Banks are required to keep a certain percentage of their funds as reserve with the FED in order to meet the uncertainties. FED can increase or decrease this percentage with the passage of time and according to the economic situation. Further banks can also borrow from the one window facility at the FED and the rate charged by FED on such funds is called discount rate.